World’s First & Industry-Leading Technology
Globally recognized technology
Petnow developed the world’s first commercially deployed biometric technology for dog noseprints and cat facial recognition, validated for accuracy and stability using data from approximately 200,000 pet owners.

Published in IEEE Access
('21) SOTA dog noseprint recognition model
('24) SOTA cat facial recognition model

Global IP portfolio secured
Over 20 core technology patents registered, including in the U.S., Japan, and Australia

2022 CES Best of Innovation Award
Only startup to receive the Best of Innovation Award at the world’s leading consumer electronics show
Solution Value
Beyond the app, scale with SDK integration
Biometric features previously available only through the Petnow app are now offered as a mobile SDK, allowing seamless integration across pet platforms, insurers, veterinary clinics, retailers, and more.

High accuracy
99.998%+ accuracy and recognition rate backed by ~200,000 data points

Fast integration
Easy integration and deployment via mobile SDK and APIs

Global infrastructure
Cloud infrastructure designed for global scale across North America, Europe, and Asia

Modular design
Use only the features you need, including registration, verification, and data management
Solution
Identify, Verify, Reunite.
Identify pets using nose and facial recognition, verify identity before service use, and standardize protection workflows. Registration, verification, biometric search, lost/stray response tools, and QR check-in are provided via API/SDK.
Biometric registration
Biometric verification
Lost pet recovery
QR check-in




Solution 1
Biometric registration
Capture a noseprint or face using a smartphone to create a unique biometric profile through client-side quality checks and server-side duplication validation. Identity is verified before service use to standardize onboarding and access control. Security principles such as data minimization and permission-based access are applied via API/SDK.
